(Download) "Innovation and Product Management" by Kurt Gaubinger, Michael Rabl, Scott Swan & Thomas Werani # Book PDF Kindle ePub Free
eBook details
- Title: Innovation and Product Management
- Author : Kurt Gaubinger, Michael Rabl, Scott Swan & Thomas Werani
- Release Date : January 12, 2014
- Genre: Management & Leadership,Books,Business & Personal Finance,Marketing & Sales,
- Pages : * pages
- Size : 7504 KB
Description
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
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